Fredrik Palmblad (Creative Lead at AFRY Experience Studios) and Marijn Molenaar (Design Project lead, AFRY). We are talking about: - The design process of a bike? - 100 years doing the same thing, what is beyond a traditional bike? - How can we use a bike more than just a way to transport ourselves, can we have e.g. accessories, app integration, etc? - How can we integrate people into a design process? and use their input actively in the design? - How much have digitalization and (digital tools) changed the way a designer works? like a design process. Useful links: - The family e-bike that meets the needs of urban living and sustainable mobility -How do cars fit in the sustainable city of the future? ___ Keep Up the Good Work. Keep Loving Cities ❤️️ All opinions expressed in each episode are personal to the guest and do not represent the Host of Urbanistica Podcast unless otherwise stated. Let's connect and talk further about this episode ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mustafa Sherif Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Visit  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mustafasherif.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for collaborations and nominations or email me at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Urbanistica on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Thanks to Urbanistica Podcast partner AFRY (Urban Planning and Design) AFRY is an international engineering and design company providing sustainable solutions in the fields of energy, industry, and infrastructure. --- Send in a voice message: https://podcasters.spotify.com/pod/show/urbanistica-podcast/message