In his new book, The AI Playbook: Mastering the Rare Art of Machine Learning Deployment, Eric Siegel offers a detailed playbook for how business professionals can launch machine learning projects, providing both success stories where private industry got it right as well as cautionary tales others can learn from. Siegel laid out the key findings of his book in our latest episode during a wide-ranging conversation with Marc Ruggiano, director of the University of Virginia’s Collaboratory for Applied Data Science in Business, and Michael Albert, an assistant professor of business administration at UVA's Darden School. The discussion, featuring three experts in business analytics, takes an in-depth look at the intersection of artificial intelligence, machine learning, business, and leadership. http://www.bizML.comhttps://www.darden.virginia.edu/faculty-research/centers-initiatives/data-analytics/bodily-professorhttps://pubsonline.informs.org/do/10.1287/LYTX.2023.03.10/full/https://www.kdnuggets.com/survey-machine-learning-projects-still-routinely-fail-to-deploy CRISPDM: https://en.wikipedia.org/wiki/Cross-industry_standard_process_for_data_mining CRM: https://en.wikipedia.org/wiki/Customer_relationship_management