Season 1 - Ep. 6 - The Right Approach to UX Designing- Jawid Elyacy  Jawid Elyacy is a Senior Product Designer at Deloitte and has worked with some of the world’s most beloved brands such as Cisco, Mercedes-Benz, Bank of America and many more. He has over 10 years of experience in domains like automotive, IT, enterprise, web, banking, etc., as a UX designer. Discussion Points: What is your story of becoming a creative professional? 1:08 You have worked with TCS, Cognizant, U.S. Bank even now as a UX architect lead at Albertsons Companies, what have been your key learnings, what did you learn as a designer? 4:59 How was your experience in the telecom industry? 8:39 Where do you get your creative inspiration from? 22:54 Show notes: Nowadays, UX has morphed into something more, it is about being a hybrid designer now. So you're not just someone who just did interaction design or wireframes, or, you know, user journeys, things like that. You're more of somebody who does kind of the whole package for the end-to-end user experience. 4:20 Once you identify a problem, maybe a user issue or something like that, then you build upon that. You kind of use that as a requirement and then build a project around that. 9:21 From a UX standpoint, you should always speak up and champion the cause of UX. If you feel like a particular flow or something is lacking from a UX standpoint or didn't take into account the customer's behavior, then it's going to be a bad experience for them. At such moments, you have to really speak up and let them know the UX inefficiencies 11:02 If you don't follow your inclinations then the end product might suffer.12:10 User advocacy is a part of the job, if we are not doing it, then we are actually missing out on what we are hired to do. - Dushyant  12:33 Design is not an easy to learn field, because it's not like engineering or civil engineering where you can read a book and become proficient at it, you follow ABCD, it's a very learned field, you kind of learn from experience. 23:30 Design is a double-edged sword; you gain it from experience. 24:07 Design is all about the approach in the early stage to get it right. And then later, the actual design is easy, it is like creating it in whatever tool you use. The research part and  the user discovery phase is the really important critical part followed by deciding on the buttons and colors etc. 24:47 It's okay to make mistakes, because you will make mistakes when you are designing something. Jawid 26:49 Links: LinkedIn: https://www.linkedin.com/in/jawid-elyacy-10355b1/ Twitter: https://mobile.twitter.com/jelyacy?lang=ca  Website/Portfolio: http://www.jawidelyacy.com/about-me.html