Are design leaders and their teams neglecting the power of wireframing in UX design? In the latest episode of UX Leadership by Design, Mark Baldino explores this question, and others, with Billy Carlson, a design leader and educator.  The episode dives deep into the often underestimated process of wireframing, emphasizing its critical role in project development. Billy underscores the value of staying in the the "gray areas" of low-fidelity design early on, as it allows teams to refine their ideas, establish content structures, and secure stakeholder buy-in before transitioning to high-fidelity design. They also talk about Billy's recent book, "Wireframing for Everyone," which aims to democratize wireframing, making it accessible to both designers and non-designers.  If you're a design leader in the UX field, this podcast episode offers a fresh perspective and actionable insights to elevate your team's design process. ABOUT OUR GUEST: Billy Carlson is a design educator at Balsamiq, where he helps new and non-designers learn best practices for all phases of user interface and digital product design. He teaches university-level UX and design thinking courses, and, as a designer since 2005, he’s worked on myriad products and led large UX teams at various organizations. TOPICS: The Role of Wireframing in UX Design Importance of Staying in Low Fidelity Strategies to Encourage Collaboration in Wireframing Challenges Faced by Design Leaders Benefits of Concept Development in Design Balancing Control and Collaboration as a Design Leader Transitioning from Individual Contributor to Design Lead The Intersection of Design Leadership and Education The Process of Writing a UX Design Book Effective Communication in Early Design Phases LINKS: Wireframing for Everyone: https://abookapart.com/products/wireframing-for-everyone Balsamiq Wireframes Academy: https://www.balsamiq.com/learn Billy on LinkedIn: https://www.linkedin.com/in/billycarlson Balsamiq: https://www.balsamiq.com/ Fuzzy Math: fuzzymath.com Mark on LinkedIn: https://www.linkedin.com/in/markbaldino/