Erica Jorgensen is a staff content designer at Chewy.com and the author of “Strategic Content Design: Tools and Research Techniques for Better UX”, published in April 2023 by Rosenfeld Media. She's a content designer, content strategist, and team leader determined to bring greater respect to the content field.  To that end, Erica speaks frequently at conferences including UXDX USA, UX Lisbon, Microsoft Design Week, the Web Directions Summit, and Button: The Content Design Conference, and on podcasts like The Content Strategy Podcast with Kristina Halvorson and Content Insights podcast with Larry Swanson.  In addition to working in content roles for companies of all sizes, she has taught at Seattle’s School of Visual Concepts and at the University of Washington’s graduate digital media. Follow Erica & her work here: https://www.linkedin.com/in/ejorgensen/  Use the code uxtweak15 to grab a copy of Erica’s “Strategic Content Design” book with 15% off!: https://rosenfeldmedia.com/books/strategic-content-design/  This podcast is brought to you by UXtweak.