Aurelia has been fortunate to traverse various types of products, customers, and markets during her time as a researcher - including B2B Saas, digital fitness, e-commerce, and digital devices.  She is experienced in executing research across the product development lifecycle and is particularly passionate about generative research focused on determining product strategy that meets business goals while solving consumer problems.  Aurelia has a passion for building rigorous, adaptable research disciplines, and turning qualitative and quantitative customer data into compelling stories. She currently works at L.A. Times as Senior UX Research Manager. Follow Aurelia & her work here: https://www.linkedin.com/in/aureliaalston/  Come listen to Aurelia at uxcon vienna: https://www.uxcon.at/  Don’t forget to apply our uxcongeeks code to get your tickets with a 10% discount. This podcast is brought to you by UXtweak.