Get ready to save the planet with Sophie Kirk, a senior UX designer passionate about sustainability. In this episode, Sophie shares her journey and interest in sustainability. She explains how she integrates it in the design process, she provides examples of products with positive and negative environmental impacts, and assesses the industry's maturity in sustainability. She also talks about the challenges of balancing user needs and sustainability goals, and offered ton of advice to younger designers. Get 10% on the conference by using our discount code : UXYZSAVE10 You will find the resources mentioned in the episode below :  UX Nordic ⁠⁠IBM Sustainability Design Framework ⁠⁠⁠⁠⁠Feel free to connect and reach out to us on LinkedIn ! 😊 ⁠Sophie ⁠⁠⁠Mehdi⁠⁠⁠ ⁠⁠⁠Pierre