This episode is sponsored by Lodgify, an all-in-one solution that will help you start, manage, and grow your short-term rental business. Use Code VRF10 for 10% off their Professional and Ultimate yearly plans > Click here to visit Lodgify.com to start your free trial today Getting involved in advocacy means more than just making a token appearance at a council meeting when they are discussing short term rental issues.  It means having a voice and getting a seat at the table.  When Ben Pereira started to build his Yukon-based business, he took this seriously and realized that you have to show up to be heard.  Now, as the Chair of the Housing Committee on Whitehorse City Council, he can make his stakeholders' views known and considered. In this episode, Ben talks about the uniqueness of his business, which involves a wide range of guest personas, from sports teams and adventure seekers to families preparing for imminent childbirth.   It’s a fascinating look into a model of business that requires a good deal of flexibility, tolerance, and empathy.  On top of that, there’s the ever-present threat of regulations, and we hear how Ben uses his position to share the benefits of short-term rentals in his community. ______________________________________________________________________ Discover the THRIVE Training System and attend an information session to get your questions answered about our foundational team training: https://thrive.vacationrentalformula.com/thrive-live-webinar Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS556