Are you looking to grow your vegan business? Kris Reid is the founder and CEO of Ardor SEO; the digital agency that increases search rankings for vegan and animal activism pages, with the goal of converting traffic to product sales, newsletter signups and awareness. Kris has been known as the "Coolest guy in SEO", but he hasn't always had this reputation. He once studied software engineering at the Queensland University of Technology, and later found himself working in finance in London, England. When the financial crisis hit, he lost his job and headed back to Australia, which began the start of his interest in Search Engine Optimization, or SEO. In this episode, Kris explains what SEO is and how we can use it to our advantage to grow our vegan businesses. Interested in hearing more? Go here: Website: https://ardorseo.com/danielle  References: Happy Cow: https://www.happycow.net/  Plant Based News: https://www.plantbasednews.org/  Rob Banks: https://www.instagram.com/rob__banks/