Koen Thijssen, founder and CEO of Insify. At Insify they modernize the insurance market for Europe’s small and medium companies. Prior to founding Insify, Koen was the founder and CFO of Bloomon, a subscription based flower business disrupting the $60B flower industry, in 2021 Bloomon was acquired by Bloom & Wild. 12 months ago they’ve raised with Insify $17m round led by Accel with participation from Visionaries and Frontline to expand into more markets. During this episode we discuss about the Rocket Internet Mafia and why there are so many great entrepreneurs coming out it, Formula 1 of entrepreneurship is the way he described it, how he stumbled upon a huge market while insuring goods and people at Bloomon and his new set of criteria when starting a new business. A million thanks to Luca Bocchio from Accel and Robert Lacher from Visionaries for the input to this episode! Much appreciated! Brough to you by: Rows -  the spreadsheet where data comes to life. Connected with your business data and delightful to share, Rows is how teams work with numbers and share their results.  Athletic Greens - all-in-one nutritional insurance, AG1 covers my bases with vitamins, minerals, and whole-food-sourced micronutrients that support gut health and the immune system.