In this episode of Ventures, my guest Phillip Tran (https://mobile.twitter.com/ptran, CMO at https://madworld.io/) and I discuss Web3 strategies for IRL and specific market verticals. We talk about how MADWorld is partnering with key brands, plans in LA and Miami this week, advice for new Web3 entrepreneurs, commentary on the current market, and recommendations for how those new to Web3 can get up to speed. Visit https://satchel.works/@wclittle/ventures-episode-125 for detailed notes and links to resources (videos, articles, etc…) mentioned.  You can watch this episode via video here.   1:27 - Tee-up for the episode, never a dull moment in web3, background and introduction  3:49 - The story of starting MADworld → https://madworld.io/ 4:58 - What MADworld does / value proposition for the world. (Originally Web3 strategy, now key brand partnerships in a handful of verticals) 6:06 - Plans this week in LA and Miami - what should folks expect in these cities this week (Nov 28, 2022 week) 7:10 - Web3 strategies, the landscape/market has changed, what is Phillip’s commentary on the market and how it has changed Web3 strategies. 10:40 - More about the four verticals that MADworld is approaching and partnering with brands (story from Ghost in the Shell). 13:51 - Where does Phillip think the Web3 space is heading? What themes is he seeing? 16:04 - More information about the products & product roadmaps that MADworld is working on. “Bringing global culture to Web3” – Also, https://en.wikipedia.org/wiki/Ukiyo-e  18:05 - What advice does Phillip have for new Web3 entrepreneurs? 20:17 - What different areas / projects is Madworld working on? Beyond anime and sports, moving into music and streetwear. 23:30 - Music and Web3 / Music NFTs 27:14 - For the person who is new to Web3, what resources / approaches would Phillip recommend to help them get up to speed and learn? 30:22 - Where can people learn more and engage with Phillip / Madword?  → https://madworld.io/ – https://mobile.twitter.com/ptran // PhilTran.eth