In this episode of Ventures, I (https://www.linkedin.com/in/wclittle) continue my Product and Code series to discuss first - on the product side - why and how blockchains can be used to create digital products. I also show - on the code side - how to instantiate a variable in a Ruby on Rails controller to display it in an associated view file. In the product section I discuss Yuga Labs’ https://mdvmm.xyz/ and explain why you - as a Web3 product manager - should be following Yuga’s strategies carefully to learn how to apply similar principles for your own products. Visit https://satchel.works/@wclittle/ventures-episode-134 for more information.  You can watch this episode via video here.   0:03 - Tee-up for the episode, product and code things, curriculum doc → https://docs.google.com/document/d/1mRGdU5JCOl96ywR6sSvAiae7W8sDxFhkih5mdqrGitM/edit#  0:27 - Product: What product managers need to know about Web3 - why build on a blockchain? Difference between Yuga Labs and an airline (e.g. NFTs vs. airline miles)   3:11 - Code: Ruby on Rails controllers, setting a variable in a method, adding it in a index.html.erb view to change our “Hello World” to “Hello, World”