Everything Repair and Care Chelsea’s favourite wardrobe pieces evoking nostalgia is what sparked her interest in prolonging the life of her fashion products. But the USA's underdeveloped repair and care market seems to be still in the stone ages, causing multiple friction points for the everyday American consumer. Chelsea wanted to find out why this is. We'll be analyzing the demographic trends that are causing this uprising, especially among Generation Z, the problem with 'mom & pop' stores, and numerous concrete examples of brands that are leading the "repair revolution", an increasingly important aspect of our clothing consumption. The USA's Aftercare Opportunity The golden state of California (Chelsea's home and the subject of the research) offers a fascinating case study in how lifestyle can be fused into a desired aesthetic, opening a vista for businesses willing to adopt an aftercare model. We dissect the critical role of garment repair services in reducing environmental harm and maximizing our apparel value, and why there are high rejection rates of clothing items from resale platforms. Finally, we ponder on how the unification of various tech platforms can build a more sustainable fashion future. Find out more about Chelsea's research contacting her on Linkedin. Support the show-------- The show is recorded from Beyond Form, a venture studio building & investing in fashion tech startups with ambitious founders. We’d love to hear your feedback, so please do let us know if you’d like us to explore a topic of conversation. You can email us on [email protected]. If you’re an entrepreneur or fashion tech startup looking for studio support, then check out our website: beyondform.io