One of the OGs of London's Fashion Tech Scene Matthew Drinkwater, the force behind the Fashion Innovation Agency, part of London College of Fashion, is arguably one of the OGs that set the London fashion tech scene in motion over a decade ago. In this interview with host Peter Jeun Ho Tsang, Matthew shares his journey to building the agency from scratch drawing his part experiences in retail and working with brands in Japan. Starting with fashion wearables and eventually pivoting to immersive tech, we hear how Matthew used his learnings to now by working the likes of Mulberry, Lucas Film, and Microsoft. Immersive Tech In Fashion In this episode Matthew elaborates on what immersive tech can do, thinking digital fashion, virtual retail experiences, virtual stores, and more. With  FIA's unique positioning between education and commercial, we discuss what this means for fashion brands, students, and industry professionals that want to tap into immersive tech. Connect with Matthew on Linkedin. Find out about the Fashion Innovation Agency: fialondon.com *EXCLUSIVE OFFER* -20% discount for podcast listeners on the printed or ebook of Fashion Tech Applied. Purchase your copy at Springer here using the discount code*: 08cWPRlx1J7prE *Offer ends June 2024 Support the show-------- The show is recorded from Beyond Form, a venture studio building & investing in fashion tech startups with ambitious founders. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at [email protected]. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io