As you know, here at Dynvibe the consumer is at the very heart of what we do. So, it's only normal that we stop and take their pulse every once and a while. We are happy to share with you our new studies series called « Dynvibe Consumer Pulse ». In these reports we will dive into the topics, trends and dynamics that make the market vibrate in order to help you anticipate consumer shifts and seize new opportunities for your brand.   In this podcast discussion with Sierra, Customer Success Manager and Sabrina our Chinese Expert, you will discover a taste of our first topic: “From global to local: What's causing the shift in Chinese beauty consumption?”.   They will transport you to China to show you what’s happening in the dynamic skincare and makeup markets in terms of new purchase drivers and evolving expectations of Chinese consumers. And explain to you why we decided to highlight the importance of the topic to the beauty industry.  If you want to know more about our study and what’s happening in the skincare and makeup market in China, feel free to contact us at [email protected]   To find out more about Dynvibe, find us at www.dynvibe.com or on our LinkedIn page.   If you enjoyed this episode, do not hesitate to share it with your friends and network. You can also support this podcast by following us on the platform of your choice, and by leaving a comment and a rating on Apple Podcasts. This episode was produced by the studio ENCORE ENCORE with Chloe Wibaux and Capucine Lebot. Created by the Dynvibe team.