Companies who weave social purpose into the fabric of their DNA consistently outperform financially those that do not, and also enjoy lower employee attrition rates. This approach to business — the pursuit of a “double” or “triple bottom line” — has recently become the norm, rather than the exception. No longer thought of as a tack-on, more companies are aiming to inextricably link what’s good for society to what’s good for business. To drive true societal change, however, it will be critical to deploy market forces and empower individuals to implement lasting, scalable solutions. Pioneering social entrepreneur Daniel Lubetzky has been striving to achieve this balance for more than two decades.