In this episode, Cydelle is joined by Co-Founder of Niche on Demand, Consultant, Executive Producer and Board Trustee, Zena Tuitt. Zena, a former PA herself, is a change agent with more than 20 years creative business experience spanning professional services, financial services, publishing, television, film and theatre. Cydelle explores Zena’s experiences of hiring a Virtual Assistant for her business, an essential commodity that Zena says she now could not live without!  This is a fascinating opportunity to get inside the mind of a VA hirer - who also has life experience of working within Business Support - to hear first-hand exactly what a VA hirer is seeking and what you, as a potential VA hire, can do to stand out to win clients.   What you will learn in this episode: How communication can cultivate a successful Client/Virtual Assistant relationship Why a VA is a strategic business partner rooted in skill and knowledge transfer, not hierarchical How to use your own business model as a portfolio Why managing expectations enhances a great Client/VA working relationship Why industry knowledge is not as important as you may think Zena has very generously offered listeners of our podcast career coaching. For more information, book a Discovery Call and be sure to mention the Virtual Duality Podcast.  Connect with Zena on her Website or on LinkedIn Like it? Please leave a comment, follow the pod, and share! ---------- Virtual Duality is brought to you by FromPAtoVA.com the Global Empowerment Hub from Cydelle Stewart, for Aspiring & Emerging Virtual Assistants (VAs). Visit. Download. Invest. Excel.  Connect with us on IG @FromPAtoVADotCom