In this episode, Cydelle is joined by Founder & Director of RH Brand Building, Rachel Humphrey. With over 15 years’ PR experience across consumer brands, Rachel builds brands for progressive, digital businesses and develops clear messaging for their unique stance in the market by delivering powerful and thoughtful strategic PR plans for long-term brand credibility that is relevant to inclusive and diverse audiences. Rachel is also an Associate Lecturer at the London College of Fashion, leading sessions on organic demand and often focusing on her expertise in beauty subscription and community building. When Rachel embarked on sourcing a Virtual Assistant, she knew what she needed and looked to a professional to take her and her business to the next level. Rachel and Cydelle talk about all things process. What you will learn in this episode: Why a solid infrastructure coupled with clear and consistent processes can help clients to decide that you are the right fit for them and their business The broad range of support that a business owner may need from a VA How, as a Virtual Assistant, you are integral in shaping a business owners professional and personal life, by increasing your client’s bandwidth The benefits of building a relationship with clients through effective communication, rather than simply completing tasks   This episode forms part of our VA Hirer series, where we speak with VA hirers about the ins and outs of what decisions they took to find and onboard the right VA for them. Connect with Rachel on her Website or on IG @rhbrandbuilding Like it? Please leave a comment, follow the pod, and share! ---------- Virtual Duality is brought to you by FromPAtoVA.com the Global Empowerment Hub from Cydelle Stewart, for Aspiring & Emerging Virtual Assistants (VAs). Visit. Download. Invest. Excel.  Connect with us on IG @FromPAtoVADotCom