Welcome to Season 2 of Virtual Duality!   To kick-off our next series, Cydelle explores one of the most talked about topics in VA forums - client attraction.    People are often intently focused on digital marketing via social media, rather than exploring the journey - and it's just that, a journey. There are fundamental steps that need to take place because, let’s face it, clients won’t just fall out of the sky and into your lap!   Join Cydelle as she walks you through her 7 step...

This week, Cydelle is joined by Design Consultant, Kayleigh Hall of Hall Creative.   Kayleigh is a brand extraordinaire and works with clients to bring your brand and online presence to life, making you so visually irresistible that clients can’t help but want to engage with you.    Kayleigh is passionate about design being an integral part of brand development rather than the last step in the process, and in this episode she shares with us the science behind design.    What you...

This week, Cydelle dips into her favourite resources and shares with you, her recommended top 13 tools that every VA needs in their business. From graphic design to accounting, note-taking to email, Cydelle sheds some light on how you can take your business to the next level, right from the get-go!

Digital notebooks at the ready people, this one is going to have you slick, sexy and systemised by the end of the episode!

What you will learn in this episode: •The importance of perception and...

This week, Cydelle is joined by Brand Identity & Strategy Expert, Jae Gibbs. Jae has 15 years experience of creating and building global FMCG and local independent brands. She is enabling brand averse changemakers to create a positive change, by helping clients define their unique brand.  Jae brings a wealth of knowledge to the podcast and is here to talk with Cydelle about why brand marketing is so important and much more than just a logo and colour palette! What you will learn in...

This week, Cydelle shares her controversial view on websites and why an emerging VA doesn’t need one. This is a topic that is discussed at length in VA forums and online spaces but let’s be clear; a good website that will generate potential clients, takes a considerable investment and we’re not talking money. There is a lot of work that goes into building a website - it’s far more work than just choosing a logo and pretty colour palette. Cydelle not only explores why you don’t need a...

This week, Cydelle is joined by Online Course Creator, Corinne Worsley. Corinne, also a successful Speaker and Podcaster, explores how to ditch people pleasing and establish healthy boundaries, to build a joyful business that serves your wants and needs. This episode is essential listening for those of us who get caught up with over people-pleasing, often to our detriment. Get ready to change the way you work. What you will learn in this episode: How past work experience can influence...

This week, Cydelle talks about a key tool that all VAs need in their armoury; Discovery Calls. Cydelle loves a Discovery Call and you will do too, after you hear her breakdown how this low investment, high impact process can help you to identify whether a prospective client fits your ideal client profile, and align with your values. A Discovery Call can present itself in a number of different guises: intro meeting, free consult(ation), sales call or PosAbility call. The question is, why is...

This week, Cydelle is joined by Online Business Consultant, Kase Dean. Kase is a lead generation and sales conversion system specialist and shares with us some real nuggets of wisdom around building an online business.  You’ll definitely want to take notes - so grab your favourite digital notebook or pen and get ready to attend class!   What you will learn in this episode: The benefits of digitising human interaction How thinking outside the box will help you find your ideal...

This week, Cydelle discusses something that is very dear to her heart - managing expectations. Expectation management is something that new business owners - particularly VAs - often find to be a quite challenging aspect of adjusting from employee mindset to that of a service provider. In this episode, Cydelle shares her four-step framework on how to create Client Delight in your Client Experiences and Journey’s.   What you will learn in this episode: How you can stand out in the...

In today's episode Cydelle is joined by Emilia Powell. Super passionate about boundaries and time management, Emilia is a successful VA business owner, mentor and also hosts her own podcast. Cydelle and Emilia have a great chat about why boundaries with clients are so important and the impact that they can have on the client-service provider relationship.   What you'll learn in this episode: Boundaries and boundary setting with clients Setting up in business and the...

This week Cydelle talks about the myth that VAs need experience. It is all too easy to become a self fulfilling prophecy, with your negative impressions of the VA world casting a shadow over your ability to obtain the ideal client. Settle in for story time with Cyd and learn why some VAs are setting themselves up for failure by thinking that they need experience as a Virtual Assistant in order to be successful. What you'll learn in this episode: Why a VA needs to move like a...

In this week's episode Cydelle is joined by Online Consultant and Strategist Chido Mbavarira, all the way from Canada. Chido shares with us her extensive knowledge from her time working as a VA, then OBM before her transition to Strategist, providing priceless gems around boundaries and why these are so important for you and your clients.   What you'll learn in this episode: • Why you can't continue with the same messages about your business and products from 2020 going forward

 • How...

In today's episode we find out all about our host, Cydelle.  Why she loves what she does, how she got here and why first impressions are not always correct.  Cydelle is a self confessed grafter and figured this all out by trying, failing, doing and slaying until she got it down.   In this episode: Cydelle's business background How her "dinosaur" experience translated to the online space Why she made the difficult decision to change her business model after six years What you can...

Virtual Duality is the podcast for Aspiring and Emerging Virtual Assistants who want the low down on whether being a VA is a viable career path for them, and if so, how to approach and excel in these digital streets! How so, you may wonder? Well, I'm Cydelle Stewart and I used to be an Executive Assistant in the world of corporate and commercial employment. A former VA (for over 10 years), today, I’m an Online Business Operations Expert and the Founder of Virtual Assistant Agency Onit!...