In this episode of Visa Navigate CEMEA podcast , Otto Williams, Head of Product, Partnerships and Solutions at Visa CEMEA, and Gavin Alexander Dein, Founder and CEO of Reward, a leader in bank loyalty, explore how loyalty programs play an important role in strengthening the relationship between banks and customers, leading to increased satisfaction and profitability. Visa and Reward, building on their successful partnership in Europe, are joining forces to introduce Visa’s Card Linked Offers solution in the Central and Eastern Europe, Middle East and Africa region (CEMEA). This groundbreaking initiative is designed to revolutionize customer engagement and deliver data-driven, hyper-personalized offers to Visa cardholders. The solution enables Visa cardholders to earn merchant-funded rewards both domestically and internationally across 20 countries from 180 brands, offering numerous benefits to issuers, merchants, and cardholders.