As Nutrition Business Journal reports global supplement sales hit US$167.49 billion in 2021, editor Rick Polito offers more insight on market drivers and the road ahead. Across multiple industries, the COVID-19 pandemic accelerated trends and caused tremendous change in market approaches. In the food supplement space, sales grew faster than expected in nearly every market, driven by an interest in immune support, greater understanding of the gut-immune connection, and discussion of the critical role of baseline nutrition to resilience. Quantifying that growth and projecting what the future holds can be challenging; fortunately, the team at Nutrition Business Journal has experience tracking the sector, and looking for the trend patterns. In this podcast, Rick Polito, editor in chief and lead author of NBJ’s new Global Supplement Business report, offers context around the growth patterns and what to expect next. Tune in to hear more about: Why there were such variations in growth rates between the European, Asian and North American markets How the approach to the pandemic in different geos affecting supplement sales and consumer interest in nutrition Continued supply chain challenges and considerations Shifts in the go-to-market strategy and buying patterns that will continue to affect sales across the industry Guest: Rick Polito, editor-in-chief, Nutrition Business Journal https://store.newhope.com/products/2021-global-supplement-business-report (https://store.newhope.com/products/2021-global-supplement-business-report) If you like the show, make sure to subscribe and follow the https://the-vitafoods-insights.captivate.fm/ (Vitafoods Insights podcast). Feel free also to recommend the show to a friend that you think would enjoy it. For more content from Vitafoods Insights, make sure to check our website: https://www.vitafoodsinsights.com/ (https://www.vitafoodsinsights.com/) To learn more about sponsorships opportunities, https://informa.turtl.co/story/vitafoods-insights-2021-media-kit/page/1 (click here) and make sure to check our media kit.