While Europe has been a challenging market for probiotics marketing and claims, shifts at the European Commission level may open up new opportunities. While probiotics sales are growing in most countries around the globe, Europe has seen a less robust uptake, constrained perhaps by a regulatory environment that disallows most claims for probiotic products on pack and in marketing. However, there may be positive news on the horizon for companies seeking to communicate the health benefits of their probiotic-containing products. In this podcast, David Pineda Ereño, founder of DPE International Consulting and a consultant to the International Probiotics Association (IPA), shares his take on the possible shifts that could happen at a European level, as well the positive changes already taking place in markets such as Italy and the Czech Republic. Tune in to hear more about: How the current landscape is constraining growth for probiotics products in Europe. The potential for finished product companies to communicate the health benefits of probiotic products to consumers. Which countries offer whitespace opportunities for CPG companies in the probiotics space. Why companies should collaborate to push for regulatory change. Guest: David Pineda Ereño, managing director, https://www.dpeic.com/ (DPE International Consulting) If you do like the show, make sure to subscribe and follow the https://the-vitafoods-insights.captivate.fm/ (Vitafoods Insights podcast). Feel free also to recommend the show to a friend that you think would enjoy it.        For more content from Vitafoods Insights, make sure to check our website:  https://www.vitafoodsinsights.com/ (https://www.vitafoodsinsights.com/) To learn more about sponsorships opportunities, https://informa.turtl.co/story/vitafoods-insights-2022-marketing-brochure/page/1 (click here) and make sure to check our media kit.