Vegan, sugar-free gummies from Nutriburst allow owner Simran Kanwar to deliver on her desire to help consumers #BurstThroughLife. Whether it’s attributed to a desire for unique delivery systems, challenges in swallowing, or just general pill fatigue, the gummy vitamin market has been growing incrementally over the past several years. The globally gummy vitamins industry is expected to grow at a CAGR of 6.5% through 2026, topping US$9.3 billion by that year, according to https://www.alliedmarketresearch.com/gummy-vitamins-market-A06064 (new research) from Allied Market Research. However, the report also notes some of the challenges that must be addressed are the high sugar content, use of gelatin, and issues with nutrient load. It’s this combination of factors that drove Simran Kanwar to start https://www.nutriburstvitamins.com/ (Nutriburst), which launched its line of vegan, sugar-free gummy vitamins in 2021. With multiple businesses across the healthcare, wellness, and design industries, Kanwar was well-positioned to tackle the challenge of launching during a pandemic, meeting the needs of consumers seeking to #BurstThroughLife. In this podcast, Kanwar speaks to the path to market, expansion opportunities, and the ability to collaborate with manufacturers to achieve new product success. Tune in to hear more about: The path to market from ideation to product launch. Lessons learned on collaborating with manufacturers to drive innovation. Overcoming the challenges around nutrient load, bioavailability and more. Plans for continued product expansion and geographic growth. Guest: Simran Kanwar, owner, https://www.nutriburstvitamins.com/ (Nutriburst) If you like the show, make sure to subscribe and follow the https://the-vitafoods-insights.captivate.fm/ (Vitafoods Insights podcast). Feel free also to recommend the show to a friend that you think would enjoy it. For more content from Vitafoods Insights, make sure to check our website:  https://www.vitafoodsinsights.com/ (https://www.vitafoodsinsights.com) To learn more about sponsorships opportunities, https://informa.turtl.co/story/vitafoods-insights-2022-marketing-brochure/page/1 (click here) and make sure to check our media kit.