Exploring audience-centric marketing strategies for best positioning of brand strategies and communications. With so much uncertainty happening across the world pre-, post-COVID pandemic, natural disasters and war conflicts, now is more important than ever for brands to understand their costumers and take an audience, human-centric approach to appeal to them and influence their purchasing decision. For this podcast episode, Gillian Fish, CEO at The6AM Agency has joined us to talk about marketing strategies for hypergrowth brands. Tune in to hear more about: The principles of audience-centric marketing How audience behaviour has evolved through the pandemic and how has it has influenced audience-centric marketing strategies The different digital levers available for brands to drive hypergrowth The role PR plays in hypergrowth strategies for brands Guest: Gillian Fish, Founder and CEO at http://www.the6amagency.com.au/ (The 6AM Agency) If you like the show, make sure to subscribe and follow the https://the-vitafoods-insights.captivate.fm/ (Vitafoods Insights podcast). Feel free also to recommend the show to a friend that you think would enjoy it. For more content from Vitafoods Insights, make sure to check our website:  https://www.vitafoodsinsights.com (https://www.vitafoodsinsights.com) To learn more about sponsorships opportunities, https://informa.turtl.co/story/vitafoods-insights-2022-marketing-brochure/page/1 (click here) and make sure to check our media kit.