Sports nutrition products’ interest rates increase among active consumers, millennials and older generations as they look toward boosting body strength and maintaining optimal health. Sports nutrition is no longer only for professional athletes. Consumers are seeking innovative sports nutrition offerings from the industry. The market is booming and expected to continue growing in the next years. This month, Vitafoods Insights focuses on sports nutrition, including market developments, challenges, and trends. Tune in to hear more about: The sports nutrition segment market size and growth prediction How COVID-19 impacted the sports nutrition market How consumer group targets are shifting Market opportunities, trends, innovations and challenges Featured voices Dr Adam Carey, Chairman at the https://www.essna.com/ (European Specialist Sports Nutrition Alliance (ESSNA)) Dr Binu, Chief Innovation Officer at https://arjunanatural.com/ (Arjuna Natural) Will McCormack, Senior Business Development Manager at https://uk.synergytaste.com (Synergy Flavors), part of the https://www.carbery.com/ (Carbery Group) Tony Gay, Head of Technical Sales and NPD, Nutrition at https://www.prinovaglobal.com (Prinova Europe Limited) Hyperlink to mentioned resources https://www.grandviewresearch.com/industry-analysis/sports-nutrition-market (Grand View Research) https://ec.europa.eu/eurostat/web/products-eurostat-news/-/ddn-20210721-2#:~:text=While%252045%2525%2520of%2520adults%2520living,body%2520mass%2520index%2520(BMI). (Eurostat) https://feeds.captivate.fm/the-vitafoods-insights/2021-2022-industry-predictions-reflections-/ (2021 - 2022: Industry Reflections and Predictions) https://www.vitafoodsinsights.com/media-assets/reports (Vitafoods Insights industry reports) If you like the show, make sure to subscribe and follow the https://the-vitafoods-insights.captivate.fm/ (Vitafoods Insights podcast). Feel free also to recommend the show to a friend that you think would enjoy it. For more content from Vitafoods Insights, make sure to check our website:  https://www.vitafoodsinsights.com/ (https://www.vitafoodsinsights.com) To learn more about sponsorships opportunities, https://informa.turtl.co/story/vitafoods-insights-2022-marketing-brochure/page/1 (click here) and make sure to check our media kit.