Learn about the sustainability efforts of Baïa Food, a startup that recently became B-Corp certified and offers European consumers with miracle berries ingredients sustainably supplied from Ghana. With sustainability being an important cause for many across all industries, stakeholders are often incentivized to act and tackle the 3 pillars of sustainability: people, planet and profit. For this podcast episode, we learn more about the sustainability efforts of the start-up Baïa Food. Tune in to hear more about: · Baïa Food’s vision, missions and goals, and how sustainability connect them · How to become B-corp certified · Supply chain and sustainability considerations – bringing miracle berries from Ghana to consumers in Europe · How collaborations and partnerships can drive sustainable innovation · How Baïa Food measures its impact and educates its consumers · The importance of industry honesty towards both successes and failures Hyperlinks: · https://www.giz.de/en/html/about_giz.html (German Agency for International Cooperation (GIZ)) · https://baiafood.com/pages/sostenibilidad (Baïa Food’s sustainability ) · https://feeds.captivate.fm/the-vitafoods-insights/sustainability-series-/ (Vitafoods Insights) https://feeds.captivate.fm/the-vitafoods-insights/sustainability-series-/ (Sustainability Series Podcast) Guest: Loan Bensadon, CSO and Co-founder of https://baiafood.com/ (Baïa Food ) If you like the show, make sure to subscribe and follow the https://the-vitafoods-insights.captivate.fm/ (Vitafoods Insights podcast). Feel free also to recommend the show to a friend that you think would enjoy it. For more content from Vitafoods Insights, make sure to check our website:  https://www.vitafoodsinsights.com/ (https://www.vitafoodsinsights.com) To learn more about sponsorships opportunities, https://informa.turtl.co/story/vitafoods-insights-2022-marketing-brochure/page/1 (click here) and make sure to check our media kit.