Ready-to-drink sports nutrition drinks offer unique challenges to product formulators, requiring ingredient expertise. An increase in an active lifestyle among consumers, coupled with interest in healthy, convenient options such as bars and ready-to-drink beverages, are driving sales in the sports nutrition market, according to Allied Analytics. However, there are also multiple challenges to delivering great tasting, efficacious products that meet consumer desires for natural ingredients, plant-based protein, and no chemicals. Ingredient suppliers are going above and beyond to develop unique concepts that can speed product development and market release. In this podcast, sponsored by Laïta Nutrition, you’ll hear more about: Trends impacting the sports nutrition drinks market Constraints around liquid formulation techniques Opportunities in the market, including plant-based product development Insights on how Laïta is poised to help formulators overcome formulation challenges Guest: Gaëlle Quillévéré, Products manager, https://www.laita-nutrition.com/en/ (Laïta Nutrition) If you like the show, make sure to subscribe and follow the https://the-vitafoods-insights.captivate.fm/ (Vitafoods Insights podcast). Feel free also to recommend the show to a friend that you think would enjoy it. For more content from Vitafoods Insights, make sure to check our website:  https://www.vitafoodsinsights.com/ (https://www.vitafoodsinsights.com) To learn more about sponsorships opportunities, https://informa.turtl.co/story/vitafoods-insights-2022-marketing-brochure/page/1 (click here) and make sure to check our media kit.