Brand acquisition allows Bioniq to expand its reach within the personalised nutrition market in Europe  With scalability and business growth being an important aspect of business development, companies are often faced with different strategy paths to follow in order to achieve their goal. For this podcast episode, we learn more about Bioniq, a personalised nutrition brand that recently acquired LOWEI, a personalised supplements brand.  Tune in to hear more about:  What is personalised nutrition and why is it an important topic for the nutraceutical industryThe steps and lessons learnt from Bioniq acquisition of LOWEI, a personalised nutrition supplement brand The role LOWEI’s acquisition plays in Bioniq’s scalability plans Next steps for Bioniq and the personalised nutrition market  Guest: Vadim Fedotov, CEO and co-founder of Bioniq Vadim is the CEO and co-founder of the biohacking platform and personalised health-support system bioniq. Former CEO of Gazprom Media Technologies and ex-CEO of Groupon Eastern Europe. Former professional athlete, was part of the German national basketball team.   Want to learn more about LOWEI? Listen to our podcast interview with them here: https://www.vitafoodsinsights.com/personalised-nutrition/totally-personalised-supplementspodcast  If you do like the show, make sure to subscribe and follow the Vitafoods Insights podcast. Feel free also to recommend the show to a friend that you think would enjoy it.        For more content from Vitafoods Insights, make sure to check our website:  https://www.vitafoodsinsights.com     To learn more about sponsorships opportunities, click here and make sure to check our media kit.