From chickpea to hemp and everything in between, what does the future hold for the alternative protein sector?  Today, consumers are more interested in protein than ever before, with FMCG Gurus research showing that 45% worldwide now monitor their protein intake daily. But not only are more people paying attention to the amount of protein their diets are providing, a staggering 65% of global consumers are actively seeking to increase their protein intake. As a result of this prowl for protein, it’s no surprise that both animal and plant proteins are currently seeing huge demand.  This month, Vitafoods Insights focuses on alternative proteins and this podcast episode deep dives into the global alternative protein market and explores some of the most exciting opportunities, alongside the most pressing challenges that an increased drive for protein brings.  Hyperlink to mentioned resources:  FMCG Gurus research Varun Deshpande’s keynote session at Fi GlobalFrost & Sullivan dataSiska Pottie’s panel discussion feature at Fi Global Guest Tony Gay, Head of Technical Sales & NPD, Nutrition at Prinova  Featured voices Varun Deshpande, Managing Director of the Good Food Institute IndiaSiska Pottie, Secretary General of the European Alliance for Plant Based food Brought to you by Prinova If you like the show, make sure to subscribe and follow the Vitafoods Insights podcast. Feel free also to recommend the show to a friend that you think would enjoy it. For more content from Vitafoods Insights, make sure to check our website:  https://www.vitafoodsinsights.com     To learn more about sponsorships opportunities, click here and make sure to check our media kit.