Upcycling is a new term highlighting the ability to make the most of surplus food waste; Alvinesa has been on this path for decades, and is accelerating its efforts. Upcycling allows firms to make the most of surplus waste, such as food waste, to incrementally add value to the supply chain. While it’s not a new concept, the term itself has taken on greater resonance in recent years as companies seek to make the most of every part of their base ingredients. From a family-owned company founded in 1948 to ‘upcycle’ spent waste of the wine making process, Alvinesa has developed into a firm devoted to exploring how to develop high value nutraceutical ingredients. In partnership with its new investors Intermedial Capital Group, and with new CEO Jordi Ferre on board, Alvinesa is extending its geographic and market reach. In this podcast, Ferre speaks to the opportunities around upcycling and the circular economy, the importance of increasing geographic reach, and how companies can extend their own journeys around sustainability. Tune in to hear more about: The concept of upcycling and opportunities to make the most of agro-waste.How using natural extraction processes can optimize ingredient positioning.Increased acquisition and geo-extension plans for Alvinesa.Inspiration for greater sustainability creativity. Guest: Jordi Ferre, CEO, Alvinesa Natural Ingredients If you like the show, make sure to subscribe and follow the Vitafoods Insights podcast. Feel free also to recommend the show to a friend that you think would enjoy it. For more content from Vitafoods Insights, make sure to check our website:  https://www.vitafoodsinsights.com     To learn more about sponsorships opportunities, click here and make sure to check our media kit.