Examining the growing opportunity for brands in the nootropics space. ‘Nootropics’ is the word on everyone’s lips in the nutraceutical community, but what exactly constitutes nootropics and how can brands capitalise on the growing popularity of this ingredient group? Ahead of his roundtable on COVID-19 and the nootropic opportunity at Vitafoods Insights Virtual Expo, David Tomen, founder of nootropicsexpert.com, shares the history of nootropics as well as current trends and whitespace in this category. Tune in to learn about: A definition of nootropics How to engage consumers with nootropics and the need for consumer education in the industry What ingredients in particular are performing well in this market How brands can stay ahead in this increasingly competitive space How COVID-19 has affected the nootropics market and the opportunity that the pandemic gives to brands