Extracted from the slimey coating on brown seaweed types, fucoidan is a dietary fibre with multiple applications in nutraceuticals, delivering potential across gut health, immunity, inflammation, and skin care. A relatively new ingredient, fucoidan excites researchers and experts with its vast array of health benefits. Paul Garrott, CEO and managing director at Marinova, a Tasmanian biotech company specialising in fucoidan, shares an overview of this unique ingredient and its market potential. Understanding how fucoidan is extracted and processed Exploring known benefits and common applications, including interest in anti-viral and respiratory health properties The COVID-19 impact and identifying the greatest future market opportunities Key considerations surrounding responsible sourcing for brand owners