Regulations impacting probiotic ingredients and finished products vary across geos and categories, but IPA is on the case. Probiotics continue to draw attention worldwide, with an estimated one in four adults consuming probiotics in the last six months, according to a new survey conducted by Kerry. In fact, the online survey results showed nearly half (49%) of respondents in China had used such a product, followed by 42% of respondents in Mexico. And just as usage rates differ, the way these products are regulated varies by market. The International Probiotics Association (IPA) aims to promote the safe and efficacious use of probiotics throughout the world, and is recognized as the unified ‘Global Voice of Probiotics.’ Its executive director, George Paraskevakos, speaks globally around the opportunities for the sector, including connecting directly with regulators around the world to ensure these products have clear paths to market. IPA recently released the Global Regulatory Manuscript, detailing how probiotics are currently regulated, and potential changes ahead. Tune in to hear more about: How regulations impacting probiotics differ across geos and countries. IPA’s commitment to providing timely insights on changes to regs that impact the industry. Surprising shifts for probiotic regulations in GEO Tips to support IPA—and your business—and boost consumer confidence in probiotics. Guest: George Paraskevakos, executive director, https://internationalprobiotics.org/ (International Probiotics Association (IPA)). If you do like the show, make sure to subscribe and follow the https://the-vitafoods-insights.captivate.fm/ (Vitafoods Insights podcast). Feel free also to recommend the show to a friend that you think would enjoy it. For more content from Vitafoods Insights, make sure to check our website: https://www.vitafoodsinsights.com/ (https://www.vitafoodsinsights.com/)