A walk through the concepts and values of Corpsumer communications— when traditional B2B thought leadership meets B2C consumer communications. As part of https://www.vitafoods.eu.com/en/welcome.html (Vitafoods Europe 2021), Gillian Fish, CEO at The 6AM Agency will share her expertise on the topic of ‘Leveraging 'Corpsumer communication' for brand leadership’. Ahead of her presentation, she joined us and commented on: The socio-cultural trends are impacting health and nutritional product categories in this pandemic era; and how these trends are influencing marketing and communications strategies for raw material and finished goods brands What is a ‘Corpsumer communication’ strategy and how has it been influenced by thought leadership? And what are the foundational strategies and tactics for a successful Corpsumer communications strategy? The tools brands need to get started with a Corpsumer communications approach ESOV and measurement metrics to assessROI For more information on the value of Corpsumer communications, check out Gillian’s https://www.vitafoodsinsights.com/business-operations/discover-value-corpsumer-communications (article here). For further information, make sure to tune in for Gillian’s keynote presentation as part of our Vitafoods Europe this September 27. https://www.vitafoods.eu.com/en/welcome.html (Learn more and register for free to attend the Vitafoods Europe 2021. ) Guest: Gillian Fish, CEO at http://www.the6amagency.com.au/ (The 6AM Agency) If you do like the show, make sure to subscribe and follow the https://the-vitafoods-insights.captivate.fm/ (Vitafoods Insights podcast). Feel free also to recommend the show to a friend that you think would enjoy it. For more content from Vitafoods Insights, make sure to check our website: https://www.vitafoodsinsights.com/ (https://www.vitafoodsinsights.com/)