Thank you Jenson USA | Maxxis Tires  | FOX Shox Today we speak with Christopher Arruda, Brand Manager at NOBL Wheels. They've been producing carbon rims and wheelsets for mountain bikes since 2012 and continue to refine and develop their lineup. We wanted to hear about their journey and learn why they think a rider might choose carbon rims over aluminum. Recently released is NOBL's G2 carbon rim range. The new hoops are more impact-resistant and durable while remaining lightweight and we find out how they landed on this current design. Additionally,  one of NOBL's specialties is custom wheel builds, and we unpack the variety of configurations available, including wheels using space-aged BERD spokes.  Enjoy the show!