Selling your business isn’t as simple as it seems. For sellers, this means understanding their role in the business and preparing it for a successful transition. For buyers, this means knowing what they’re looking for and what kind of business aligns with their skills and goals.    Business buyers and sellers want to have confidence in their ability to maximize their business's value, attract the right buyers, and create a seamless transition. To do that, it's crucial to have strong business fundamentals. This includes a depth of knowledge and the ability to communicate cash flow, operational efficiency, and customer satisfaction.   In this program, you will hear about the actual cost of burnout and selling your business, an exercise to determine what you are really selling, and what to know about a person who is buying your business.    Jess Dewell talks with David C Barnett, a Private Transaction Advisor, about how to uncover the hidden truths and be objective about the company you have to sell, and why it is BOLD to take the time to get real about a salable business.   --------------------   If you want to identify business bottlenecks, the necessary skills, the initial actions to take, the expected milestones, and the priorities for achieving growth, try the "Growth Framework Reset" approach. This will help you to keep learning and growing while working strategically on your business. -------------------- You can get in touch with Jess Dewell on Twitter,  LinkedIn or Red Direction website.