How to write a great press release? Get to the point 👉
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Description
Journalists are busy people. But getting and holding their attention isn't as hard as you might think. Oli shares his proven tips, having written dozens of featured press releases.
SEO gurus often use data to claim that writing longer articles will improve your Google page rank. But that's a distortion of the truth. Oli explains why more words don't always lead to better results.