Did you know UK businesses create more than 41 million tonnes of waste every year? And who would’ve known New Zealand, considered by many as a green country, is actually one of the most wasteful.. Sofi Cinque, founder of Earthic, is an environmental consultant originally from Argentina, now based in Queenstown, New Zealand. She speaks to Harriet Robinson about her career and the ways she's managed to help businesses around the world to reduce the amount of waste they create. Sofi offers up lots of super useful tips and advice for companies that want to make changes, with her main focus being on the people involved. Wannabe Greener: https://www.instagram.com/wannabe.greener/ Earthic: https://www.instagram.com/earthic.life/