In this colorful and creative conversation Alexandra chats with Jakob Trollbäck. Jakob Trollbäck is the main architect behind the language and visual identity of the UN's 17 Sustainable Development Goals, launched in 2015. He is also one of the initiators of the Inner Development Goals, a framework of individual skills and qualities needed to accelerate the work toward Agenda 2030. Jakob has a branding agency in New York and founded The New Division in 2017, a communication agency in Stockholm that makes complexity easier to understand with simple, smart, and beautiful communication. The team is currently working on the new UN framework for biodiversity.  In this conversation we talk about things such as why all our best ideas come in the shower, but also how we are all part of biodiversity. As well as the impact of artist Jenny Holzer’s sign from 1982 that said “Protect Me From What I Want” and the story of how Jakob together with Richard Curtis (yes the fabulous British screen writer that wrote films such as Love Actually, Four Weddings and A Funeral, and Bridget Jones’s Diary) approached the development of the SDGs together. You can learn more about Jakob over at https://www.thenewdivision.world/ and on Linkedin as well as read more on the Sustainable Development Goals and the Inner Development Goals.  You can connect with Alexandra and the Circular Entrepreneurs over at The Circular Entrepreneurs and on Instagram and linkedin If you want to work with Alexandra, you can find 1:1 coaching packages here In order to keep growing this beautiful community I would love for you to follow, share, rate & review the podcast. Xx Alexandra Hosted on Acast. See acast.com/privacy for more information.