Welcome to We Are Beer People - a podcast all about the many different people who help us enjoy beer. Some places are intertwined with particular styles and serves of beer.   Think of foamy pints of cask beer pulled up from a cool cellar with a handpump in a British pub   Travel to the West Coast of the USA and you're at the home of bright crisp IPAs, full of pine and citrus.   When it comes to lagers, these are differentiated from ales by their use of bottom-fermenting yeast at cool temperatures over a relatively longer time, we might think of mainstream examples that are commonly seen at bars. But they have a history that goes back to medieval times when beers were stored, or lagered, in caves for months and months with yeast that happily worked in these temperatures.    Europe has a rich history of lager production which influenced Bavarian and Bohemian   Today we're chatting with Radim Zvánovec, global brand ambassador at Budweiser Budvar Brewery, the Czech state-owned brewery that is based in the town of Chess Kay bood-yayyo-vitseh at a site where they have been brewing for hundreds of years. The modern brewery has been incorporated since 1895 and uses a celebrated approach to brewing beer that's rigorously followed to this day. Using the same water from artesian wells, malts, hops, yeast and time.   So let's find out a little bit about Radim and his journey into beer, being a global brand ambassador and the wonderful world of lager. Follow us to stay updated: Website: www.wearebeerpeople.co.uk Social media: @wearebeerpeople on X (Twitter) and Instagram Get in touch on email: [email protected] Follow Radim: Instagram: @radim_zvanovec Twitter: @radim_zvanovec Follow Budvar: Twitter: @BudvarUK Instagram: @BudvarUK and @BudvarGlobal Year of the Lager budweiserbudvar.com/uk/yearofthelager-celebration Intro/outro music: That One Time by Midnight Daydream Hosted on Acast. See acast.com/privacy for more information.