“It matters how your audience receives the message.” Keina King, a strategic thinker, designer, brand lover, co-founder of Butta Digital Creative Studio and digital marketing copywriter at software supply chain automation company Sonatype, joins Jenn to discuss her creative method as a writer, the value of such roles to an organization’s communication and how working in and consuming types of media can have an impact on mental wellbeing. She also lets us in on how she flexes her mental fitness through reading and journaling.