In this episode, Lech Guzowski speaks to Rana Ersgård, co-CEO of Beetroot, who sheds light on navigating company cost cutting while fostering growth. She emphasises the importance of balancing short-term and long-term planning. The conversation explores the challenges and approaches to adapting to change and implementing new practices. Rana also stresses the importance of avoiding being 'dum snål' (stupid cheap) and grounding strategies in reality is emphasised. Takeaways Balancing short-term and long-term planning is essential for navigating challenges and ensuring future readiness. The IT industry's focus has shifted from growth at any cost to sustainable operations and profitability. Strategic planning needs to balance immediate needs with long-term goals, requiring both top-down decision-making and team involvement. Shifting from profit-focused to purpose-driven strategies is key for sustainable growth. Avoid short-sighted cost-cutting to preserve team collaboration and development. Success depends on grounding strategies in reality and effectively executing visions. SELECTED LINKS FROM THE EPISODE Episode show notes Rana’s LinkedIn Beetroot website Culture micro-practices Have a topic or a guest suggestion? Drop me a message at [email protected] If you want to sponsor the podcast, please visit the podcast page for more details. Hosted and produced by Lech Guzowski at human culture design human culture design Lech's LinkedIn Get in touch - [email protected] --- Send in a voice message: https://podcasters.spotify.com/pod/show/we-got-this-podcast/message