Join Ryan J Melton in an engaging conversation with Simon Yock on this episode of NZ Business Owners. Simon, a seasoned growth scientist, reveals the fascinating world of sales where art meets science. In this interview, Simon dives deep into the intricacies of modern sales strategies and highlights the stark contrast between treating sales as an art form and embracing it as a science. Simon shares his experiences working with New Zealand organizations and the challenges they face in understanding their sales processes, win probabilities, and customer differentiators. He emphasizes the importance of data-driven decision-making in sales growth. The discussion shifts to the American model of treating sales as a science. Simon sheds light on how this approach can revolutionize the sales landscape. The episode also explores the concept of hunters vs. farmers in sales. Simon explains the distinct attributes and strategies of these two types of salespeople and how businesses can leverage their strengths to optimize their sales teams. Tune in to gain valuable insights into the dynamic world of sales, whether you're a business owner, sales professional, or simply curious about the art and science behind successful sales strategies. Don't miss this enlightening episode of NZ Business Owners with Simon Yock. https://thegrowthscientist.com/