The discussion sheds light on personal growth, leadership, and challenges of running a business. It underscores the importance of having clear aspirations, working towards them consistently, and embracing change. The conversation reveals how the dynamics in businesses, particularly in consultancy, have evolved over the years, with the emphasis on building personal relationships rather than just transactional engagements. The Elliot Royce, Director of Beyond Potential Consulting and The Urban Physio also reflects on his career journey, the roles he undertook, and how those experiences shaped his leadership skills. The latter part of the conversation focuses on the art of problem-solving in business, understanding clients, delivering quick tangible results, and the joy of helping others achieve their potential. Guest's Website: https://www.beyondpotential.co.nz/ and https://www.theurbanphysio.co.nz/ 00:00 Introduction 00:12 The Importance of Hard Work 00:29 First Job Experiences 02:22 School Life and Early Challenges 02:55 Finding Purpose and Overcoming Fear 04:58 Journey through University 07:09 Early Career in Hospitality 10:59 Transition into Business Consulting 14:44 Challenges in the Hospitality Industry 20:26 The Art of Selling Intangible Services 28:31 Creating Value and Building Relationships 29:51 Measuring Success and Setting KPIs 30:59 Personal Success Story: Coaching a Technician to GM 39:11 The Importance of Clear Vision and Direction 40:24 The Art of Coaching and Personal Growth 43:37 The Power of Specificity in Business Strategy 50:19 The Journey to Success: A Personal Perspective 54:29 Closing Thoughts: The Power of Belief and Vision