Customers aren’t going to adapt to us!  I’ve been seeing and hearing a lot of frustration from companies that stems from how they want to do business, but their customers want it done differently. When we’re the customer, the companies have to do business the way we want, or we’ll find someone else who will. It’s too easy these days to find another alternative. Are you doing things a certain way because it’s easier for you? Is it also easier for your customers? Or, are you adding friction that chases them away.  Listen to this new 6-minute episode for for ideas and perspective so you can take a step back, and see if you’re making it harder for your customers.   If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com  Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com   Did you get your tickets to Wedding MBA this year? The price goes up as you get closer. You can save $20 off your ticket(s) by using the coupon code - Alan - at www.WeddingMBA.comContribute to "Ask Me Anything": submit questions for me to answer, either as a full episode, or at the end of an episode. Click here to submit your question (I may not get to them all). Thanks!Alan