Motivational speaker and award-winning storyteller Kelly Swanson advises wedding professionals (and all business owners who want more sales), "Don't sell the service. Sell the story."   But how do we do that when we're not sure what story to tell. Is it the story of me?Is it the brand story?Is it the couple's story?The thing is, if we can merge those 3 stories together, we're creating a powerful connection where couples will be drawn to work with us. Today, Kelly shares her expert storytelling tips, her 3-paragraph formula for telling a memorable and impactful story, and why she completely disagrees with the phrase, "Content is King." This episode is a must-listen for professionals looking to humanize their brand, build trust, and connect with clients on a deeper level. --- Wedding and Event Planners Story Chat with Kelly Swanson - StoryStudio.Life Story Impact Academy - https://motivationalspeakerkellyswanson.com/story-impact-academy/ Instagram - @Kelly_Swanson_Speaker StoryImpactNetwork.com --- Today's episode is brought to you by The Planner's Vault. The doors are currently closed for The Planner's Vault, but join the wait list now so you can be the first to know when the doors re-open. Weddings for Real on Social Media: Instagram: @weddingsforreal Facebook: @weddingsforreal twitter: @weddingsforreal Today's episode is hosted by Rachel Sheerin.  Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.