Jo Crawford, Global Vice President Owned Digital and Orchestration at Pandora speaks to us about her incredible career. From studying film and creative industries to buying (with inspiration from Rachel Green in Friends), to digital marketing and then to a growing CRM role covering; websites, social and influencers. We talk about what it is like to relocate to Denmark, to notice when you start to outgrow your role and how a bold out-of-office can really help your work-life balance.  Listen now to hear about Jo’s top tips in leadership and why the customer is so important.