In this episode, we explore the remarkable journey of Rebecca Connolly, Head of Merchandising at Iceland, one of the most exciting brands in the UK retail scene. From an initial obsession with Jedward to a fast-paced career, Rebecca's path led her from a hybrid role in Social Media and Talent Management to her true passion in Marketing. Climbing the ranks at The Hut Group, she eventually became the eCommerce Manager for Lookfantastic Europe before landing at Iceland. Here, Rebecca thrives in the innovative eCommerce space, where understanding customer behaviour and embracing constant innovation is paramount. Rebecca's story is a testament to resilience and determination, where she learned to overcome challenges and seize opportunities. As a firm believer in the importance of people and culture, she emphasizes the value of soft skills and attitude in building successful teams. With a customer-centric approach, Iceland sets the stage for eCommerce success by always putting their customers first. Tune in to this inspiring episode to learn from Rebecca's journey, gain insights into the ever-changing eCommerce industry, and discover how passion, perseverance, and empathy drive her success.