WE bring you the remarkable journey of Lou, the Marketing Director at Benefit Cosmetics. Lou's story is a testament to challenging the status quo daily. With a background in journalism, she shares her experiences from the fashion world to media agencies, ultimately landing a dream role at Benefit. As a Benefit customer for years, Lou embodies the brand's values of empowerment, inclusion, and making people feel good. Lou reflects on the moments that shaped her career, emphasising the importance of being your authentic self and finding an environment where you can truly thrive. She provides insights into dealing with imposter syndrome, a challenge that many face. As a leader in a female-dominated business, Lou discusses the significance of female empowerment and the intentional effort to create space for the whole person. Benefit's commitment to authenticity goes beyond a strap-line, with a focus on training, leadership support, and continuous improvement. Lou leaves us with three powerful pieces of advice: embrace what makes you different, understand that hard work is part of the journey, and take ownership of your career while keeping doors open for those coming behind you.