By his own account, Boll & Branch founder, Scott Tannen knows that his bedding brand may not be the first that comes to mind when you think of "cool" DTCs. The branding is classic and the style feels universal, but dig into the Boll & Branch supply chain and you'll find that they're totally changing the game for how textiles can (and should) be manufactured. Before he had a logo, or even a brand, Scott had drafted out the unwavering brand principals which deviated far from the norm of the textiles industry. Boll & Branch has adopted and created their own standards that meet or exceed qualifications for ethical labor, sustainable materials, and transparency. As he puts it, "There are so many issues that exist within this manufacturing cycle, and if you don't break it all apart by starting from scratch, you can't fix it." Tune in to hear how Scott and his wife Missy have built a transparent supply chain that they're proud of. Visit the Lumi blog for links and images.